Listen to this article In 2022, Bots Accounted For 47% Of Total Internet Traffic
Introduction
Imperva recently released its 10th annual report on bad bot activity across the internet. The report provides security and business leaders with valuable insights into the evolution of bot technology and automated traffic. This year’s report highlighted several significant milestones in the development of bad bot technology.

Key Findings
According to the report, in 2022, bots contributed to 47.4% of all internet traffic, marking a 5.1% increase from the previous year. In contrast, human traffic fell to its lowest level in eight years, making up only 52.6% of total internet traffic.
The report also found that malicious bot traffic continued to grow, accounting for 30.2% of all bot traffic – a 2.5% increase from the previous year. Furthermore, the sophistication of bad bots increased significantly, with 51.2% of all bad bot traffic in 2022 being classified as “advanced,” a substantial increase from the previous year’s 25.9%.
The report also highlighted a sharp increase in account takeover (ATO) attacks, which rose by 155% in 2022. In addition, 15% of all login attempts in the past 12 months were classified as ATO. Moreover, bad bots abusing business logic were attributed to 17% of all attacks on APIs, and 35% of account takeover attacks specifically targeted APIs.
Industry-Specific Insights
The report also analyzed bot activity by industry, revealing that travel, retail, and financial services experienced the highest volume of bot attacks. Gaming and telecommunications, on the other hand, had the highest proportion of bad bot traffic on their websites and applications.
Geographical Insights
Among the 13 countries analyzed in the report, seven had bad bot traffic levels that exceeded the global average of 30.2%. The countries with the highest levels of bad bot traffic were Germany (68.6%), Ireland (45.1%), and Singapore (43.1%). The United States also exceeded the global average, with a rate of 32.1%.
Browser Preferences
The report also found that 20% of bad bots used Mobile Safari as their browser of choice in 2022, up from 16.1% in 2021.
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