Netflix has recently faced backlash from its users after announcing new password sharing rules aimed at preventing multiple users from sharing one account. The streaming giant only recently announced the change, but has since removed the new guidelines from its official website.
However, a Netflix spokesperson has clarified that the rules are not yet applicable in the United States. The guidelines were only intended for Chile, Costa Rica, and Peru. The spokesperson also stated that Netflix would not implement such a major change without first informing its customers.
The staggered rollout of the new rules started in some Latin American countries, with the intention of finding solutions before implementing them worldwide. Despite the possibility of subscribers cancelling their memberships, Netflix expects the measures to increase revenue in the long run.
The new password sharing rules have received criticism for being inconvenient for frequent travelers and college students. In response to these concerns, Netflix co-CEO Greg Peters commented on the reasons behind the new system, saying, “I think there’s a range of motivations for different borrowers. So some of it is economically driven and so a part of what we’re trying to do is that we are being responsive to that and finding the right price points, whether in terms of an individual account or an extra member affordance.” Peters also highlighted how the new system was specifically designed to encourage users who were not paying for the service to create their own accounts.
In conclusion, the new password sharing rules are expected to launch in more regions by the end of March 2023. Despite the initial backlash from users, Netflix is confident that the measures will benefit the company in the long run. The streaming giant is always looking for ways to improve its service and find the right balance between convenience for its users and revenue for the company.